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Our take on a successful Inbound Recruiting Strategy

By:
Sarah Goomar

When it comes to outbound recruiting, the difficulty lies in devoting sufficient time and energy into finding, pitching and engaging candidates – Dover cuts down on the time it takes to source, schedule, and craft outreach through automation so that our customers can hire better candidates, faster. We've also done the same on inbound - here's how.

Inbound Recruiting: An Overview

Over 75% of job seekers start their search on Google and according to Dover's data, 40% of hires made by our customers come from inbound channels. Inbound recruiting is clearly an important channel for hiring managers and teams, but it differs from outbound and referrals because it involves having candidates "come to you" through the touchpoints you use to attract talent and differentiate yourself in the market, such as your company website and job boards.

Notably, qualified inbound candidates are more likely to result in hires than outbound candidates because these candidates are actively searching for a role, and have demonstrated an express interest in your company. Despite this, we've seen that as a channel, inbound is often neglected and severely underutilized.

Shortcomings of the traditional approach of managing inbound

We've seen why with our customers firsthand: an inbound strategy is not easy to develop and maintain — it's traditionally been very difficult to tell, (given the hundreds of job boards that exist), where it makes sense to advertise your job postings, how long you should post your ads for, and how much budget is appropriate. Perhaps the hardest part of all is finding time to manage a large number of inbound applicants to begin with.

Here's what an inbound strategy, lacking in automation, programmatic job board advertising, and an always-on phone screen process typically looks like:

A new way to do inbound recruiting

There's a new way to approach inbound — the following suggestions are a reflection of the new paradigm a high-quality inbound strategy requires:

Differentiate your employer brand

In a wildly competitive market for talent, it's important to stand out from the pack. We use a data-driven approach to benchmark your employer brand affinity to candidates, and help you with content creation and diversity audits so you can attract high-quality candidates.

Commit to job boards for a reasonable amount of time and set aside a sizeable budget

Diversifying your job boards — and managing the requirements and billing involved in that process — can certainly be time-consuming and difficult. We've seen that hiring teams who are patient with the process and utilize multiple channels are rewarded with good hires.

Process applications quickly

If your inbound strategy is working well, then you should expect a steady stream of applicants. It's important to review applications and resumes and start building a pipeline of first phone screens — neglecting this could mean a significant backlog of applicants, candidates feeling as though their applications aren't really being considered, and delayed phone screens, resulting in a poor candidate experience or drop off.

Cast a wide, permissive net for phone screens – and consider handing them off

Due to the sheer volume of applications a single job posting receives, there's a tendency for hiring managers to filter on a strict set of criteria and eliminate "time-wasting" conversations with candidates who don't seem like a perfect fit.
We've seen this is the wrong approach: employers who devote time to a consistent phone screen process with a set of candidates benefit due to a healthy pipeline and the ability to screen people out where necessary. This also eliminates potential bias — someone's job history is not always indicative of the skills needed to function well in a startup environment (being quick and eager to learn, great communicators, or collaborators).

Dover Inbound

Dover Inbound allows teams to simplify and automate inbound best practices so that they're achievable for lean and high-growth teams:

If you'd like to chat with our team on how we can help you build and refine your team's inbound recruiting strategy, reach out here.

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