Selling and closing top candidates: a guide to pitching your startup

Given that roughly 70% of candidates are passive job seekers, selling your company is critical to finding and retaining the talent that's going to take your company to the next level. It's important to take a balanced approach: if you sell too aggressively too soon, you'll sound disingenuous. But if you wait until the final interview to sell, you may give off the impression that you're not excited about the candidate.

Effective selling can:

Download our e-book to unlock:

Best practices for selling to a candidate at every stage of the hiring process
Tips for negotiation and counteroffers
Offer letter templates and checklists

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