Building a cool product from the ground-up is rewarding, but does it mean anything if you can’t get anyone to use it or buy it? If you answered no to this question, you inherently understand why knowing how to hire great product managers is key to your success as a startup.

These are typically some of your first hires when you begin to scale, and for good reason — a well-defined and orchestrated product development process can make or break your time-to-market and your ability to be profitable.