Employer Branding Audit
When employer brand is strong,
recruiting costs drop by 43%.
Employer branding is the process of managing and influencing your reputation as an employer among job seekers.
In the wake of the pandemic, today’s candidates want to know the whole story—the company’s mission, its core values, its culture, and its commitment to social responsibility. They also want to know, if hired, what they can expect on a day-to-day basis. Research shows that a whopping 75% of jobseekers consider an employer’s brand before even applying for a job
. And considering that 23% of startups fail due to not having the right team
, a strong employer brand can help you attract and hire the best candidates, reducing overall friction in your growth and recruiting efforts.Take our quiz below to unlock our Ultimate Guide to Employer Branding loaded with best practices and examples from top startups.