How to close candidates in recruitment
Given that roughly 70% of candidates are passive job seekers, selling your company is critical to finding and retaining the talent that's going to take your company to the next level. It's important to take a balanced approach: if you sell too aggressively too soon, you'll sound disingenuous. But if you wait until the final interview to sell, you may give off the impression that you're not excited about the candidate.
Effective selling can:
Increase employee loyalty and retention
Close more passive talent
Position your company as an equitable, and transparent employer